Integrated Insurance Program

An online marketing group of a large credit card issuer’s goal is to provide online revenue with a product that is in line with their core business. Some of the challenges are to provide a smooth customer experience by creating an illusion of not leaving client’s site with minimal client development resources being used for the project. At Transamerica Life & Protection (Transamerica L&P) our strategy is to develop a product site that mimics the client style sheet, but will be developed, hosted and maintained by us.

Results: Programs have met each financial hurdle to date. Products are being introduced or tested on an ongoing basis.