Multi-Channel Direct Marketer

A multi-channel direct marketing company’s goal is to increase up-sell revenue with custom club online and in-bound call centers. Some of the challenges are to develop a program that must integrate with their current platform, cannot interfere with the order process and must out-perform their incumbent. At Transamerica Life & Protection our strategy is to develop, implement and manage a value-added benefit custom club product for the client’s customer base.

Results: At launch the custom club yielded an increase over double-digit conversion of the generic program with no negative impact on back-end performance.